Fair trade within the coffee industry is of great importance in Central and East African, considering that 500 billion cups of coffee are consumed around the world each ear.
For the past ten years Bean There Coffee Company has been serving some of the best coffee in South African. The roastery strives to make a sustainable difference in the lives of African coffee producers by personally sourcing quality coffee through direct fair trade – cutting out the middle man completely. By doing so Bean There has been able to make a noticeable difference in the communities they source their coffee beans from – most noticeably in Ethiopia, the birthplace of coffee.
Bean There’s Ethiopia beans is produced by Fero Coopertive in Sidamo, Ethiopia. In 2016 Bean There was able to pay an additional direct fair trade premium of R780 000 to Fero which will be used to build bridges between the coffee farms and the washing station making the transport of the coffee easier. This direct fair trade has made way for agronomist farmer training and development, building and upgrading of school classrooms and the establishment of electricity services in the community.
Bean There’s Ethiopia roast boasts a floral aroma with a round acidity and citrus overtones, and has proven to be there best seller. Visit Bean There at 44 Stanley or their main roastery at 11 Smit Street in Braamfontein.