How It All Began
Most 13-year-old boys would spend their weekends playing games on their XBox or hanging out with their friends, but not Kees Beyers. This young Belgian boy woke up at 04:30 every Saturday and Sunday morning and cycled to his neighbouring town to work part-time for a confectioner. His motivation: that one day, he was going to own a chocolate factory.
Kees Beyers, now a Master Chocolatier, is celebrating the 30th anniversary of his company, Beyers Chocolates. It was established in 1987, after Kees travelled to South Africa, fell in love with the country and decided to make it his home. He identified a gap in the local market for high quality, affordable chocolate and so he realised his dream of starting a chocolate factory.
Beyers is a privately owned, family-run business that is today the largest independent manufacturer of boxed chocolates in the country. The company found success developing chocolate ranges under private labels and sub-brands that it supplied to local markets and exported to the UK, America and Australia. It also supplied airlines, the hospitality industry and some of the country’s leading retailers with quality, handcrafted, proudly local products.
Where Would You Have Seen Beyers Chocolates?
Beyers produces some of the country’s favourite chocolates, including Sweetie Pie, Dream Bears and the Amarula chocolate range. Eight years ago, Beyers made the decision to focus on producing its own brand of chocolate to support their private label business. The company acquired two new brands – Coach House (2015) and Yottis Turkish Delight (2016) as part of its expansion strategy. Its ultimate goal is to provide retailers with a complete solution of confectionery goods.
For More Information
For more information visit www.beyerschocolates.com or call 011 975 2497.