Cathay Pacific Airways

Cathay Pacific Airways

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Cathay Pacific Launches New Long-Haul Product Across All Three Classes

Cathay Pacific announces the launch of their revolutionary new long-haul product, which is to be included on the South Africa route. The main driving force behind this upgrade is to improve seat and cabin comfort across all three classes. The new product introduces a new cabin design, seat and inflight entertainment system introduced in First, Business and Economy classes.

Cathay Pacific worked with leading transportation design consultant, Design Q who came up with the overall design concept, with the key aim being to design a fresh, inspirational interior for all three cabin classes. Cathay Pacific’s South African Country Manager Ed Higgs says: “The brief was to create a cabin environment that is both natural and soothing, and at the same time very well-appointed. We aim to create a level of quality and attention to detail that exceeds the ordinary.”

The airline’s research indicated a strong expectation amongst passengers that the First Class product should be taken to a new level by increasing individual privacy, creating the ambience and convenience of a five-star hotel room, and giving passengers greater individual control over the immediate environment. The new First Class cabin offers:-

– An innovative new seat that can be used as an armchair, a chaise lounge or an extra long wide bed.
– The bed is believed to be the largest provided on any commercial airline and added comfort comes courtesy of a plush mattress, duvet and lumbar massage function.
– An ottoman in the suite and an extendable table means passengers can invite friends or colleagues to join them in their suite inflight.
– Three continuous working surfaces and in-seat power are provided, allowing the suite to be converted into a workstation whilst cabin baggage can be stowed in the suite itself providing easier personal access.

The airlines current Business Class product, with its angled lie-flat seat, has performed well since its launch in 2001. However research has shown a strong expectation for a full lie-flat bed together within an improved living space offering individual privacy. The new long-haul Business Class cabin has therefore been designed to meet the working requirements of business travellers without any compromise in comfort or quality and includes:-

– A fishbone layout that allows unrestricted aisle access from each seat that transforms to a totally flat bed.
– Ergonomically tested foam, further improve sitting/lounging comfort and promote restful sleep.

– Simple seat controls allow full adjustment, including lumbar support, while a two-way massage function aids blood circulation.
– Passengers are in full control of their own living area which features generous stowage space with all utilities, including a 15” tilting screen and noise-reducing headset, as well as a 110V AC power supply for personal electronic devices.

Ongoing research has indicated that Economy Class passengers are increasingly concerned about travel-related health issues on long-haul flights as well as living space and legroom. The new Economy Class cabin offers:-

– A new seat featuring a “fixed back” design, similar to a mini-Business Class seat, allowing passengers to recline without intruding on those seated behind.
– This is the first Economy Class seat within the airline industry to provide a fixed living space which maximises knee and shin clearance.
– The seat features exclusive LEAPLive Back technology, designed for an award-winning office chair, meaning it provides dynamic and continuous support for the spine in all positions.
– Other features include a bigger personal television and the introduction of audio and video entertainment on demand.
– This is most probably the most dynamic of the new designs which will encourage long-haul Economy Class experience to be enjoyed rather than endured.

The installation of this new product will run with immediate effect until mid 2009 across the entire fleet and will be installed on the airline’s new deliveries and also retrofitted on the airlines long-haul aircraft already in operation. By the end of the year the new product will have been fitted on 42 passenger aircraft. It has already been seen on the Johannesburg route between January and March earlier this year, and it will begin to appear again from October onwards and is expected to be available on all Johannesburg flights by end of 1st quarter 2009.

For more information, contact Cathay Pacific Airways on the number alongside or visit the website alongside.

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