Chatting With Fashion YouTuber And Entrepreneur Luyanda Madonia

“I never imagined how difficult it would be to live on a different continent, with a totally different culture. I had to put my big girl pants on, suck it up and make it work.” We got chatting to fashion mogul and entrepreneur Luyanda Madonia and this is what she had to say…

Chatting With Fashion YouTuber And Entrepreneur Luyanda Madonia

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How has the journey of establishing your own line, Revolt Clothing, been so far? 

It has been as challenging as any startup would be, but it is extremely rewarding when I see a happy customer looking so confident in my clothing.

Tell us about the reasoning behind the name ‘Revolt Clothing’ and the type of style you focus on in your collections?

‘Revolt’ is a word that reflects who I am. I refuse to live by the status quo (could be an Aquarius thing) and I surround myself with the rebels of the world. Revolt Clothing is a one-stop online experience to get your edgy fashion fix. Lots of textures and pattern mixing and comfy silhouettes…

What inspired you to start your own YouTube channel, SilverWears TV, and how has the experience of being a YouTuber been so far?

I used to work in Los Angeles as a PR/influencer marketer and I had to watch YouTube videos every day, all day. I thought, “Hey I can do this,” so I started doing exactly that. Being on YouTube is very time consuming as I conceptualise, shoot and edit my own videos. Once I upload it, I feel a sense of accomplishment because I taught myself a very valuable skill. It is my fun time away from my company, where I get to play with my wardrobe and show the world what I like.

What are some of your favourite hair and beauty hacks you’d like to share with our readers?

Coconut oil, coconut oil, coconut oil. For my body, hair and consumption. I also drink apple cider vinegar, which has many benefits, every day. What you consume will ultimately show on the outside.

In what ways have you grown as a fashion icon, entrepreneur and individual since starting your own line?

Woah, that is a long question and needs a whole sit down to answer! Well, I can say that I am still growing and learning every day. One thing I tell myself is that this is my journey and not to dwell on other people’s successes –or rather what they show you, as not everything is glam in fashion.

What is the most constructive criticism you’ve received from a client/ customer?

Mmmm, that is difficult to answer because I haven’t had something profound said to me. I can say that customers asking me if I have a physical store led me to do a lot of pop-up shops, which is a very big part of my brand now.

Which Joburg fashion designer/s do you look up to? What would you like to see more of from them?

Rich Mnisi because he produces very androgynous styles. I personally believe fashion shouldn’t be gendered. So I admire him for that. I would love to see more manufacturers pop up – that will step up designs in SA.

What do you think about the fashion trends in Joburg? Do you think your collections fit into these trends or challenge them?

I think my brand does both. It would be silly for me to make gimmick-like clothing; I won’t make money that way. I research the trends and make sure to add a different element to the trend just to differentiate myself from other fashion brands.

Is your clothing available nationally? Internationally?

At the moment my clothing is only available nationally. I cannot wait to supply to the rest of Africa though, so fingers crossed!

What can we look forward to in your upcoming collections?

I am planning to do an entire Afropunk-inspired collection for all the gods and goddesses who are looking to slay everyone during the festival season.

Keep up to date with this fabulous fashion icon on her Instagram, PinterestTwitter and YouTube channel. Don’t miss out on any sales or pop-up stores by following Revolt Clothing on Twitter and Instagram.

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