Lolo Without a doubt Joburg can stand its ground in the street fashion world. Any day of the week. We have the style to strut our stuff against Los Angeles, New York City, or even Cape Town for that matter. If there is one thing where we excel above and beyond any place in the world, it’s our kicks. Yup. Joburg is the sneaker capital of the world – sorry, Tokyo you’ll have to wait your turn on the throne. We want to introduce you to Sneaker Shack.
And as all sneaker owners know, keeping your foot fashion pristine is a full time job. Fortunately for us Sneaker Shack is in the business of keeping your kicks squeaky clean. According to co-founder Lolo Ndlovu, Sneaker Shack is a combination of cleanliness and a healthy lifestyle and that the brand sprung from a gap in the hip-hop and streetwear subculture. Needless to say, we live in the era where words such as Chuck Taylor, Yeezys, and SuperStar can earn you more street cred than being able to know any of Notorious BIG’s albums (sadly).
Sneaker Exchange was founded in 2016 and started as a pop up store in the inner city (think Maboneng and so on). They recently opened up a permanent shop at the infamous Hobart Centre in Bryanston. Sneaker Shack boasts a 24 hour turn-around time when it comes to valeting those mud trotten trotters of yours. At the time of writing prices range from R120 to R260.
It’s entrepreneurs like Lolo and his partners that put Joburg on the map as a place filled with innovation, enterprise and excitement. Sneaker Shack is living proof that you can achieve anything that you put your mind to. Old photos of their original pop-up (complete with makeshift wooden counter) compared to their new shop shows that they have come a long way. In fact, the team has pushed the business so far that in the short time since their inception, they have been able to offer franchisees the opportunity to buy into the dream.
By Shawn Greyling
Photos Courtesy of Sneaker Shack