It’s been three years since Freshlyground last released a studio album. Since then this Cape Town based seven-piece has become nothing short of a popular music sensation, selling 250 000 copies of 2004’s ‘Nomvula’, earning an MTV Europe Music Award, racking up huge radio airplay and performing live before a massive million plus people.
The band have toured extensively over the last two years across Southern Africa and Europe, and they have plans to tackle Australia and the US over the next couple of years. All this and Freshlyground have yet to tour South Africa! This country hosts some major international acts every year, but it is very seldom that a South African Act has the means or the drive to put together a national tour of this scale and calibre. The band’s management decided to put the tour together themselves without the assistance of a promoter: “We wish to retain complete creative control over the tour, but more importantly, we have chosen to do it ourselves as a move towards empowering the band and South African musicians as a whole, who are often flouted when it comes to management and tour support- there are few promoters willing to risk touring local musicians on this scale” says manager Sevi Spanoudi.
The band’s new album ‘Ma’cheri’ was released locally in the first week of September this year. Spurred by their current smash hit ‘Pot Belly’, the amazing album has already racked up Platinum plus sales status. To promote the record and re-connect with the largest possible number of fans, the band have teamed up with Volkswagen South Africa and Gearhouse to bring you a spectacular four city National Tour from the 2nd to the 11th of November. Both VWSA and Gearhhouse believe in the band and in promoting South African Music on a par with international acts. The tour will see Freshlyground showcasing the biggest hits off all three of their albums using a world-class lighting and staging backdrop specially designed by Gearhouse for this event. The band will be featuring guest musicians and there will be a support act before the band at all the shows.
Saturday, 10th and Sunday, 11th of November at the Sandton Convention Centre.
For booking information, see the links alongside.