What It’s About?
If you haven’t heard about the awesome Always® #LikeAGirl campaign, here’s a little background on it. Did you know that nearly 7 in 10 girls feel they don’t belong in sports and that society does not encourage them to play sports? And we all know that sport is crucial to building confidence and teaching young people leadership skills and teamwork.
In light of the Rio 2016 Olympic Games, which is on at the moment, Always® decided that it wanted to urge, encourage and inspire girls everywhere to keep playing #LikeAGirl.
At a recent panel discussion, featuring Kass Naidoo, Motshidisi Mohono, Sanani Mangisa, Lebo Motsoeli and Dr Kirsten van Heerden, women who are all involved in sport one way or another, we got to hear more about this campaign, as well as the many challenges that sportswomen face.
Many significant points came out of this, most notably, that women need to encourage and support other women (and be each other’s personal cheerleaders), and that we need to encourage our kids, especially girls, to follow their passion, and support them in whatever they do.
The initiative is not only being fuelled by well-known sportswomen, but also by girls all around the world, who are doing amazing things.
It’s time to rewrite the rules!
For More Information
If you’d like to know more about this global campaign, check out this inspiring video, or visit www.always.com.
By Nicole Naidoo
Have you heard about the #LikeAGirl campaign? Comment below and let us know your thoughts on this initiative by Always®!