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The stage is set for world-class displays at Markex 2007

The month of June is just around the corner and the exhibitors at Markex 2007 are in full swing, preparing passionately for what promises be the most exciting showcase of marketing and promotional products and services to date.

Markex is the definitive marketing, promotions and special events exhibition and has a long history – this year the show will celebrate its 21st anniversary – since it was first launched in Johannesburg.

Gauteng will play host to the event from Tuesday, 5th to Thursday, 7th of June at the Sandton International Convention Centre, while this year the exhibition will take to the East Coast when, for the first time, Durban will play host to a sister event from Tuesday, 14th to Thursday, 16th of August at the city’s renowned International Conference Centre (ICC).

The representatives of The Midocean Trading Group, a leading supplier to the world of corporate gifts and premiums Macbryan (Pty) Ltd, will be exhibiting 434 new products at Markex – demonstrating how the company keeps up with world and local trends and consistently refreshes their standard product range.

“Markex allows us the opportunity to interact on a personal level, not only with locally based clients who have the opportunity to visit our 300m2 showroom, but also with those outlying national and international clients,” says Brian Peach, director of Macbryan.

“It also affords us the opportunity to hand deliver our latest product catalogues, display some of our new products, and reinforce our service options that are available to the clients.”

When asked why Macbryan decided to exhibit again at Markex 2007, Peach said on a scale that is not possible in any other three day period, Markex and the professional team that drives the event, effectively facilitates communication between suppliers and purchasers in the marketing and advertising industry.

“Our advertising gift products form an integral part of marketing and advertising promotions. And the number of new products we are displaying at Markex reflects line items and not colour variations of which there are many,” says Peach.

There are several new exhibitors at Markex 2007 this year, including creative design and interactive agency, Innoviate.

“Innoviate will be displaying a revolutionary new go-to-market strategy known as One-to-One marketing. We’ll demonstrate how we can produce interactive, corporate literature, brochures and magazines personalised to customers that enable marketing managers to track how effective marketing campaigns are and gauge the response of customers to products and services on an individual level,” says Sean Copping, creative director of Innoviate.

Copping says Innoviate has taken stands at both Markex events in Johannesburg and Durban.

“There are a large number of companies either based in Durban or with their head offices situated there, and we are excited about spreading awareness about One-to-One marketing and how companies can become more interactive with their customers and develop, or add value to, customer loyalty programmes,” he says.

A large wholesaler to the promotional industry, Wizard Clothing Company, will be displaying their Altitude range of vibrant, colourful, fashionable and well-priced quality garments including T-Shirts, golf shirts, ladies golf shirts, blouses, sweaters, jackets and tracksuits.

“We always exhibit at Markex because this gives us an opportunity to meet all our existing clients and the opportunity to introduce ourselves to new customers,” says Juanita Vida marketing and procurement manager of Wizard Clothing Company.

“Markex is the premier marketing, promotions and special events exhibition. This year the stage is set for another successful show and we’re excited by the prospects this will bring us.”

The show is organised by Exhibitions for Africa – Winners of the best Trade Show (6001 – 12000m2) for Markex & World of Events, and Winners of Best Organiser at the Exhibition Association of Southern Africa (EXSA) 2006 Awards.

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