A New Beauty Concept Store Is Set To Open At Eastgate Mall


Make-up lovers, this is something for you! A brave, bold, and new approach to beauty is coming to South Africa and will be opening its first concept store at Eastgate Mall this August.

3INA (which is actually pronounced Mina) is a new make-up brand created by retail experts, Pablo Rivera and Mark Eve. 3INA is set to inspire and empower women with its unique range of beauty products that are luxurious yet honest, feminine yet real, original and inclusive.

What To Expect From The 3INA Range

With 450 new products, the 3INA range includes colour cosmetics, as well as skin care and beauty tools, and will release new beauty items every month, which will give women endless looks and possibilities.

The most popular 3INA products include the top seller wiggle-free 3INA Pen Eyeliner that glides on effortlessly, providing a matte finish for up to 12 hours; the 3INA Longwear Lipstick with rich pigmentation and a non-drying formula; the 3INA Matte & Smooth Primer which gives skin the most amazing silky base; the 3INA Nail Polish collection with easy application and perfect colour for up to four days; and when you’re ready to cleanse and rejuvenate your canvas (AKA your skin), 3INA Eyes & Lips Make-up Remover wipes away even the most stubborn products thanks to its biphasic formula.

Embrace Colour With #GIRLSQUAD!

3INA launches with #GIRLSQUAD, which empowers women to break out of standard mould when it comes to make-up and get creative with their own expression of beauty. With no restrictions, #GIRLSQUAD encourages make-up lovers to embrace colour and have fun with different shades and products!

Also Expect A Second Store Opening!

If you’re in Pretoria, then you can look forward to the second 3INA store which will be opening at Menlyn Shopping Centre later this year. Information about other 3INA stores opening their doors around the rest of the country will be revealed soon, so be sure to keep your eyes peeled!

For More Information

For more information about 3INA and to become part of the 3INA club, visit their website at 3INA.com or follow the on Instagram @3ina.

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