For the past ten years Samsung has been dominating the television market in South Africa – according to the research organisation, GfK -, and to ensure that the South Korean tech company do so for another decade they unveiled their latest range of secret weapons. On the 20th of May Samsung South Africa launched its Super High Definition (SUHD) TV line-up.
According to Samsung the new SUHD television series comes equipped with second generation Quantum dot technology, which is renowned for its durability and extraordinary, lasting picture quality. This generation offers increased efficiency of the Quantum dot materials and an improved colour mapping algorithm which allows the SUHD TV to express brighter pictures and purer colours. “Samsung has applied the ‘HDR 1000’ technology to this device, which can present content with extremely high picture quality, as it expresses HDR with a peak brightness of 1000 nit – the standard for premium material produced in Hollywood,” says Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa. “What consumers want is art in the living room – a beautiful TV that fits seamlessly with their living space and furniture. Samsung’s SUHD TV aims to deliver innovative, boundless aesthetic appeal with its 360-degree design, which ensures your television looks good from all angles and any position it is placed within the home. This design approach is not limited to just our premium models, but includes our entry-level TVs as well.” Thackrah adds.
“Samsung’s SUHD TV is a beautiful piece of equipment that takes a quantum leap forward in TV display technology. It will provide you with a viewing experience like you’ve never seen before,” Thackrah says. Samsung’s new line of SUHD TVs can create the best image quality available today at a lower rate of energy consumption proving that display technology has come a long way since the days of cathode rays and rear project television sets.