I have always believed that the state of my hair often dictates the state of my mind and there is northing like a bad hair day to put me in a bad mood. Fortunately, bad hair days are now a thing of the past, thanks to a revolutionary new technique from Brazil, called Brazilian Blowout™
I was first introduced to the Brazilian Blowout™ through a friend who has been doing them for some time in New York. My friend, Nicole, has super curly long hair, which she likes to tame and straighten sometimes. The blowout allows for much easier straightening of her hair without the loss of her gorgeous curls, which remain frizz-free when she chooses to leave it curly.
My hair is a little wavy, and can get really frizzy in humid weather. I had my first Brazilian blowout before a holiday in Thailand and it was one of the best things I could have done. Frizz free hair in a tropical climate! What a dream! The treatment has given me the freedom of “ash-and-wear” hair and when I want to jazz it up a bit, blowdrying and ironing becomes so much quicker and easier. I can literally glide the iron over my hair once or twice and it straightens.
What is the Brazilian Blowout™ and How Does It Work?
The Brazilian Blowout uses a substance called keratin (a protein similar to that found in human hair) to smooth out the hair. It is applied after shampooing and the formula is then sealed onto the hair shaft using a hot iron. The process is nourishing and non-damaging to the hair and semi-permanent. For lasting results, it is recoemmnded repeating the treatment every 3 months.
The best part about this treatment is that it conditions your hair, so brittle and fragile hair will really benefit. Plus, because it doesn’t completely straighten the hair, your hair will still have body and you can wear it wavy or curly.
What Makes the Brazilian Blowout™ Safer Than Other Treatments?
Many other keratin treatments use a chemical substance called formaldehyde to enhance the effects of the treatment. Formeldehyde is a potential irritant, allergen and carcinogen. According to the Cosmetic Ingredient Review panel, an independent board of scientific experts, cosmetic products should only have Formaldehyde levels of 0.2 percent or lower. However, many Brazilian straightening products have much more than this amount and even up to 4 percent.
The reality is that the keratin works wonders on its own, without the use of potentially harmful chemicals. The Brazilian Blowout™ is formelehyde free.
Who can try it?
This is perfect for anyone who wants to smooth and tame their hair. It’s safe for all hair types, including ethnic hair and in fact, the results are even better on damaged hair.
How long does it take?
Depending on the length and thickness of your hair, the procedure can take from one to two hours. You will leave the salon with smooth, frizz-free hair.
How long does it last?
It lasts up to three months and the treatment simply washes out over time, no unnatural regrowth.
How much does it cost?
The price for a Brazilian Blowout™ would be between R1500 and R2400 depending on the length of your hair.
Will I still have to blow-dry my hair?
You can either wash-and-wear and enjoy a soft curl, without the frizz, or you can blow-dry your hair straight – in half the amount of time.
Quick! Where can I have my hair done?
Brazilian Blowout™ is exclusively available at Brazilian Blowout™ Certified Salons.
Currently Available at the following salons:
Karo Estilista Boutique Hair Salon, Craighall Park 011 4478565
Fugo Salon, Parktown North 011 3273606
Running With Scissors Hairdressing, Helderkruin 011 7641690
Tendency Crew, World of Beauty in Roodepoort 011 764 5083
Rose Rock, Bryanston 011 463 5363
Marelize Howard Hairdressing, Aberante 082 4979354
Colourshots Hair Studio, Pretoria North 012 546 8633
Brett Lange, Moreletta Park 012 997 1348
Cheveux Hair Lounge, Brooklyn 012 3467423
Brazilian Blowout™ is offering readers R 500.00 off their first Brazilian Blowout treatment. Please contact them and quote Joburg.co.za as a reference if you would like to make use of this offer.
For further information follow the links alongside.