The IMAX® Experience Comes To Johannesburg!


Movie fans are in for a real surprise this December, as Ster-Kinekor will be bringing the best in movie technology to Eastgate Mall!

Joburg, get ready for the ultimate experience in movie entertainment, as Ster-Kinekor will be opening their doors to the new IMAX® 3D Theatre at Eastgate, offering two luxurious Cine Prestige 3D cinemas and eight others (two of which are 3D-ready), and two lounge areas (one specifically for SK Club members) which will allows movie-goers an area to relax with family and friends before and after the movie!

What To Expect At The IMAX 3D Theatre

Immersive IMAX® Experience

Joburg-based IMAX fans can now enjoy the world’s most immersive cinematic experience with the opening of the IMAX® 3D theatre, which forms part of the new Ster-Kinekor complex at Eastgate mall.

In the new IMAX® theatre, the cinema is fitted with a floor-to-ceiling and wall-to-wall IMAX® screen. The upcoming IMAX films have been digitally re-mastered into the image and sound quality of an IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-Mastering) technology. The crystal-clear images, coupled with IMAX’s customised theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are actually part of the movie!

Cine Prestige Luxury

Cine Prestige is the ‘business-class’ of cinema, bringing film-viewing heaven and pure luxury rolled into one. The two Cine Prestige cinemas share an exclusive VIP Lounge area, where guests can order their choice from a selection of delicious gourmet platters, coffee and cakes, as well as the traditional soda and popcorn, which can also be served to them at their seat inside the cinema.

The big, red leather seats are fully reclinable at the touch of a button, and ooze lavish comfort. Each chair has a snack tray for platters and refreshments, and also includes another Ster-Kinekor first: a refrigerated cup-holder! How ingenious is that?

SK Club Lounge

If you are a member of Ster-Kinekor’s loyalty programme, SK Club, you have the use of your very own exclusive lounge area, the SK Club Lounge! Here, guests can relax and enjoy a range of delicious snacks and drinks, from pizza, coffees, cakes to frozen yoghurt and a select range of Fairview wines, both before and after the movie.

Catering, Self-Service Style

At the self-service catering terminals, customers can order their snacks and combos, and make a payment, before proceeding to the catering counter to collect their order. The self-service terminals provide customers with a seamless experience when buying their movie tickets and snacks.

Ster-Kinekor Benefits

Movie-goers can also enjoy all the benefits and discounts available through membership of Ster-Kinekor loyalty programmes: the SK CLUB, Discovery Vitality and Edgars Club. For all the latest movie news and to make bookings, download the SK App to your smartphone – and have all the information you need in the palm of your hand!

View The Best Blockbusters!

Catch all the action of 007 on the big screen in Spectre, the widely anticipated Star Wars: The Force Awakens (in IMAX® 3D) and some great films for the kids this December, including Snoopy and Charlie Brown: The Peanuts Movie; The Little Prince; Alvin and the Chipmunks: The Road ‘Chip’ and The Good Dinosaur.

The magic of the big screen cinema experience is unique. With the latest blockbusters releasing each week and eleven state-of-the-art cinemas in which to watch them, Ster-Kinekor is confident that audiences who enjoy a ‘great movie moment’ at one of the new cinemas in Eastgate will be back for many more of these moments.

Cradlestone Shopping Centre also houses an IMAX® 3D Theatre if you live in the west!

For more information

For more information about Ster-Kinekor Eastgate, visit www.sterkinekor.com or sterkinekor.mobi. To find out about other exciting offerings and promotions, follow them @sterkinekor on Twitter or on Facebook. For queries, contact Ticketline on 0861 Movies (668 437).

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