The new MINI Seven is a Trip Down Memory Lane

A sense of individual style has always been an integral part of the unmistakable MINI feeling. With the new MINI Seven, the British brand now goes even further in showcasing the distinctive qualities of the original in the small car segment. The first design model of the latest MINI generation presents a particularly striking combination of the brand’s traditional values and the progressive product quality of the current models.


First design model of the current MINI generation; available as a MINI 3 door and MINI 5 door; new MINI Seven is an expression of premium characteristics and individual style with exclusive exterior and interior design features as well as high-end equipment options. The new MINI Seven underscores the distinctive character, British origins and tradition-steeped concept of the original in the premium segment of small cars. This new addition to the MINI family is named after the Austin Seven, the model with which production of the classic Mini began in 1959.

Market launch of the design model with four engine variants as the MINI 3 door Seven (combined fuel consumption: 5.7 – 3.5 l/100km; combined CO2 emissions: 133 – 92 g/km) and the MINI 5 door Seven (combined fuel consumption: 5.9 – 3.6 l/100km; combined CO2 emissions: 136 – 95 g/km); output range from 85kW to 141kW.

The new car boasts an exclusive interior ambience with seats in fabric/leather finish Diamond Malt Brown, interior surfaces in Piano Black, optional Colour Line Malt Brown and a MINI Seven logo on the central instrument surround. Additional emphasis of the design model’s exclusive character with optional equipment features is to include LED headlights, LED fog lamps, white direction indicators, automatic air conditioning, on-board computer and MINI Driving Modes. The MINI Seven will come in two body variants and with harmonised character: The new MINI 3 door, as a modern interpretation of the classic principle of the creative use of space with the highest level of ride comfort ever achieved in this model. Secondly, the new MINI 5 door is an innovative vehicle concept with its wheelbase extended by 72mm, third seat at the rear and outstanding figures within the small car premium segment in terms of legroom, headroom and luggage compartment volume.

It will feature a full range of occupant protection features based on integrated safety concepts and standard equipment including six air bags, 3-point automatic belts, ISOFIX child seat mountings and tyre pressure display for each individual wheel. The MINI Seven will feature increased efficiency due to the engines and transmissions of the latest generation and will come equipped with an extensive range of standard MINIMALISM Technology and optimised aerodynamic properties. Modern display and operating concepts will decorate the dashboard on the steering column as well as central instrument with extended display elements and optional illuminated LED ring. It’s all about control of navigation and entertainment.


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