The #PledgePink Campaign!
Along with breast cancer awareness comes action and Foschini is motivating you to check yourself through their #pledgepink campaign. Foschini customers can take this pledge to check their breasts by signing the books that will be provided in stores, or by committing on Facebook.
And, to further spread the word of this initiative, customers are also encouraged to challenge friends to make the pledge, too and share the movement on social media using #thinkpink, #pledgepink and #foschini. And, to make it more fun and hassle-free, there will be dedicated mirror decals in their fitting rooms perfect for pledger selfies.
Foschini will also be sharing the reasons why Foschini’s Fashion Friends took part in the #pledgepink campaign, as well as their personal stories, in a “behind the scenes” video which will launch on their YouTube and other social media channels during the month.
Who Else Is Taking Part In This Meaningful Cause?
Pink Drive will be partnering with Foschini, by raising money to keep their mobile mammo trucks on the road through the sale of Relate Pink Drive bracelets which will be sold in store. And, to contribute even more to this good cause, Foschini’s lingerie suppliers have also taken up the cause! Triumph, Playtex and Wonderbra will be donating R2.50 for every bra and panty purchased at Foschini stores during the month of October on selected styles.
For More Information
Join Foschini this month and let’s get breast cancer aware. Be sure to check out their website for the latest trends, and follow them on Facebook. Don’t forget to use the hashtags #pledgepink, #thinkpink and #foschini.
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