The Brand-New Edgars Beauty Has Arrived!


The transition took almost a year, but finally it has arrived! Edgars Beauty is officially in charge of all your beauty needs, whether you’re looking to be glammed up or simply want to get your hands on well-known international beauty brands. 

Edgars Beauty Has Been Unveiled!

Edgars is now officially launching Edgars Beauty to the public! This transition from Red Square to Edgars Beauty started last year, July. This change has created much more exciting and welcoming environments in the world of beauty, where beauty fanatics can ignite their senses through touch, feel and smell. Here, customers can play with colour, learn to apply makeup and even treat themselves to a make-over! Not only is the new Edgars Beauty store a haven for all things beauty, shoppers are also guaranteed to have access to exclusive and oh-so popular international brands including Inglot, Dior, Guerlain, Givenchy, Benefit and many more!

Edgars Beauty

A New Look

The format of the new Edgars Beauty stores will boast an updated look and stronger product offering that’ll bring new categories to complete the beauty shopping experience. The transformation is creating more space for customers to express themselves as individuals, and what better way to do so than through the playfulness of beauty, as stated by Mike Elliott, Edgars CE. At the same time, Edgars has also committed to providing more specialised training for in-store staff, so services become more personalised to better assist in customers’ diverse beauty needs.

Edgars Beauty

What To Expect

Customers will enjoy the fresh look and feel, as well as the energised staff. They’ll also be delighted by the variety of brand offerings in the new smaller stores, finding brands like MAC and Inglot. New categories such as specialised Derma (skincare), bath and body, both dry and wet hair, and selected services will be offered in the new stores.

Edgars Beauty

For More Information

For more information, visit www.edgars.co.za.

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