How did the idea to start Feminite come about?
I started Feminite 4 years ago; I was attending a few bachelorette and birthday parties at the time and noticed how the hosts were running off their feet trying to get everything perfect and never got to spend any quality time with the bride-to-be or birthday girl. I wanted to change this, so the concept was to create a company that could handle all the planning and execute the perfect day for all involved, without anyone else lifting a finger.
Living in a society that can be quite conservative, did you experience any challenges when you launched Feminite?
There were definitely a few challenges trying to introduce ladies to the fun side of Feminite and getting in touch with their feminine side. Celebrating being a woman is normally the last thing on our minds, but I find that it has changed as women are now more open to new concepts and want to learn about the products Femnite offer so they can add a little spice to the bedroom too.
What have been some of your favourite moments during an event?
I have so many but, if I had to choose, my favourite moment during an event would have to be the smiles on all the faces, the joy that comes from that instant gratification of running an event and knowing the ladies are having the ultimate experience with Feminite.
Do you have any cringe-worthy moments from an event you’d like to share with our readers?
I’m sure all events have cringe-worthy moments, where something out of your control could possible go wrong, but what I have found is that each new event is a learning experience and that you should always have a back-up plan in place. A good example would be weather conditions – be prepared for every situation to avoid the unexpected issues.
Being a woman who believes in celebrating women, are there any women in your life you consider role models?
I really do believe we [women] should celebrate and empower each other and share our successes as well as our failures so we can all learn from one another.
Saying this, my mom is definitely my role model as no matter what life hands her or what she faces, she always has the strength to endure and get through it with a smile on her face.
Do you run any other businesses aside from Feminite?
Feminite is my only focus at the moment, but in future I would love to own a wedding establishment to cater for those extravagant wedding escapades that we all dream about.
You have a team in both Johannesburg and Cape Town. Are you looking to expand to other cities?
I would love to expand to Durban, and a future endeavor might have an international venture on the cards.
What are some of your favourite downtime venues in Johannesburg?
The Beauty Box spa in Northcliff is one of my faves at the moment. This spa has all the indulgent pampers a woman needs in her life; it’s a place to relax, have some bubbly and enjoy all the amazing treatments. I also love socialising at Copper Bar in Bryanston, eating out at Casalinga and going to The Farmers Market in Fourways.
What do you love about local female entrepreneurs like yourself?
I love that we are empowering and phenomenal in a sense that we want to make a difference in society. We’re go-getters at living life to the fullest, reaching for the stars and dreaming of bigger goals and aspirations.
Do you have any advice for women looking to grow in their respective industries or in their own personal journeys of self-confidence?
My advice would be to always keep learning and growing, don’t ever give up on your dreams, no matter how long or bumpy the road may be, and keep empowering each other along the way.