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iRiver successfully developed a breakthrough technology and in 2002 launched the world’s first Multi-CODEC CD MP3 player into the global market. iRiver is now the market leader in the field of CD type and flash memory type MP3 players around the world. iRiver is also set to challenge the world’s leading manufacturer of Hard Disk Drive (HDD) type MP3 players. In fact, iRiver won the prestigious EISA award for the best HDD player. Moreover, the company has also expand into the market of multi-media equipment, such as portable video and game machines. By offering products that are cutting-edge while customer-friendly, and with flagship design identity, they are poised to become the leader in the digital arena.

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