Sanlam SA Fashion Week

Sanlam SA Fashion Week

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As part of Sanlam SA Fashion Week’s ongoing focus on strengthening the power of local fashion brands, SA’s premier fashion platform will be introducing the national SSAFW Winter Collections from 24th to 25th of March 2007 at Museum Africa in Jo. These dates have been selected in consultation with local designers, international fashion calendars and global retail seasons.

The Winter Collections will include designers from across South Africa and will be presented in the more intimate, salon-style format. These winter shows are intended to showcase designers’ new collections to core industry stakeholders, media and top clients. “We are encouraging the designers to focus on fabric selection and workmanship by presenting their collections to an audience of industry leaders, media and other experts. The focus turns to the essentials of fashion and the businesses supporting it as opposed to fashion shows intended for entertainment-value only” explains Lucilla Booyzen, SSAFW director.

Designers from throughout SA will show their collections at the first ever SSAFW Winter Collections. Abigail Betz, Amanda Laird Cherry, Black Coffee, Bongiwe Walaza, Clive, Colleen Eitzen, Craig Port, David Tlale, Ephymol, Julian, Lunar, Palesa Mokubung, Sun Goddess and Terrence Bray are just some of top names that have been selected to showcase their Autumn/Winter 2007-collections.

In consultation with all the designers lined up for the event, it has been confirmed that their winter collections will be available in stores nationwide from 1 April 2007. Most important is that SSAFW Winter is at the end of the rest of the globe’s fashion weeks – the date has been selected to slot in with the international seasons and have also been forwarded to international fashion events to be included into their calendars.

“If you look at international fashion calendars and markets, there are always 2 fashion weeks per annum – Spring/Summer and Autumn/Winter. By expanding SSAFW’s focus to now also include Winter, we are again getting closer to realising our ideal of sustaining & building local brands but also to equip designers with the necessary skills, experience & knowledge to eventually compete in international markets” explains Ms Booyzen.

In partnership with Sanlam, SA Fashion Week has continued to focus its efforts on the business of fashion, most importantly laying a platform to allow designers to grow not only the creative side of their businesses but also the business side. To this end initiatives such as the DAC Seminars and Workshops, DAC/SSAFW Fashion Fusion project and Business Fitness Analyses supplied by Sanlam have become an integral offering in the Sanlam SA Fashion Week annual calendar.

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