Swimwear Boutiques In The City


As year-end fast approaches, so do hot weather and holidays. Nothing beats cooling off in the pool on a sweltering summer’s day. It’s the best time to flaunt some beautiful swimwear with a cocktail in hand. So we searched the city — and beyond — for fabulous swimwear boutiques you should definitely check out.

The Secret Room

Deserving its name, The Secret Room can easily be considered one of Johannesburg’s best-kept secrets. The store offers glamorous and exclusive European designer clothing, handbags, accessories and, more importantly, swimwear. With owner Emma Halford’s expertise in textile design, retail buying and design, you are guaranteed high quality, flawless design, exquisite fabrics and immaculate detailing. She searches the four corners of the earth on her frequent international travels for sophisticated, chic items. With her impeccable taste, the products in her store are the envy of all. You will find unique international brands that are exclusive to The Secret Room. Step into this luxury store and find swimwear as authentically beautiful as you.

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Liza Clifford

Finally, a brand that treats you as an individual! Because Liza Clifford knows that each woman has her own distinct shape and bra requirements, they provide specialised fitting services. When you wear a bra that is custom made, your own shape is enhanced. And, of course, the same applies to your swimwear! Instead of shopping for a bikini that is made with generic shop sizes, get one that is made according to specific bra sizes. You will be the most confident and comfortable on the beach this December! Plus, with such a perfect, natural fit, you will be rocking your own line of the bikini body!

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The Corsetiere 

The Corsetiere, known for their beautiful ranges of lingerie and bridal wear, is another boutique that stocks swimwear in cup specific sizes. Both local and international bra manufacturers ensure the perfect fit. With back measurements from 30–48 and cup sizes up to G, your perfect costume is waiting for you! Because of their extensive range of over 300 swimsuit styles, they encourage you to go directly to the store and browse through their rails. The Corsetiere specialises in plus sizes. So, ladies with gorgeous curves, pay them a visit! Choose between tankinis, bikinis or full costumes designed for larger busts. Also, if you’re more interested in accessories, they have those too!

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Lu-May Swimwear

With Lu-May Swimwear, customers can either shop online or make an appointment for a private consultation and share the Lu-May experience. All your spring and summer swimwear essentials are catered for here, from hot and trendy bikini designs to unique and gorgeous one pieces. Even better, you can also buy their made-to-match cover-ups, dresses and sarongs. With a wide variety to choose from, including plus sizes options, there’s definitely a swimsuit that fits your body like a glove. Alterations, if needed, are also offered to ensure their swimwear fits your body as desired.

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BeachCult

This one is Cape Town based, so it’s a bit of a cheat, but we couldn’t write about swimwear boutiques without including some of the most glamorous online options. Wearing one of these Boho costumes immediately earns you a spot on the runway. We aren’t joking. This swimsuit range by designer Joanna Hedley was showcased at this year’s African Fashion International, which took place at Melrose Arch in early October. Both ranges, Desert Escapade or the latest, Mystic Karoo, ensure an unparalleled look beside the pool. The designs and prints combine African-inspired free spirited chic with stylish elegance.  

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Gabrielle Swimwear 

Gabrielle Swimwear was another label lighting up the Melrose Arch runway at AFI Fashion week. This is the ultimate luxury swimsuit brand. Order one of these costumes online and you’ll be bringing the real heat to summer! You can be assured that all the items have been ethically produced and boast uniquely designed prints. Little more needs to be said — each magnificent item speaks volumes for itself.

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Know of other great swimwear boutiques not mentioned above? Let us know below!

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