The Soweto Mushroom Festival

The Soweto Mushroom Festival

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Over the weekend of 26th, 27th & 28th of October restaurants and Bed & Breakfasts throughout Soweto will be serving mushroom dishes to celebrate the great taste and versatility of fresh cultivated mushrooms. This exciting event is an initiative of the South African Mushroom Farmers’ Association (SAMFA) and is supported by the Soweto Tourism Association.

So diarise this weekend and choose your favorite restaurant pub or club, as it is going to be an event not to be missed!

Godfrey Mautloa of the Soweto Tourism Association and owner of Masakeng Pub and Grill had the following to say about the festival; “We were delighted with the results of the 2006 Mushroom Festival and we are most excited about the prospects for 2007. This SAMFA initiative affords institutions in Soweto a wonderful opportunity to showcase their ability to innovate. Mushrooms have always been perceived as somewhat of a mysterious ingredient in cooking, and besides grilling them, people have always been a little unsure of how to prepare them. The aim of the festival is to illustrate the versatility and flavour profile of mushrooms, and to show that there is so much more that one can do with mushrooms besides cream or crumb them! We were thrilled with the exciting and innovative mushroom dishes that emerged during last year’s festival and we are looking forward to more imaginative mushroom originality in 2007!”

Added SAMFA chairman, Ross Richardson, “As a concept, the original Mushroom Festival has been running for 8 years and is seen as the perfect opportunity to heighten consumer awareness of fresh cultivated mushrooms and their incredible versatility, flavour profile and nutritional value. SAMFA is absolutely delighted with this exciting extension of the Mushroom Festival into Soweto because it allows us to reach a hugely important market sector in a novel and interactive way. What could be better than giving people an opportunity to sample a relatively new product in a familiar and trusted environment?”

Soweto Restaurants will run extensive mushroom menus over the 3-day period of the Festival and they will encourage their patrons to try out their mushroom creations. The diversity of the establishments participating promises exciting interpretations of fresh cultivated mushrooms.

Another exiting element to this year’s festival is the “Best Dish of the Soweto Mushroom Festival” cooking competition. Each restaurant or B&B will submit their best mushroom dish that was served over the weekend of the festival. Pick ‘n Pay has generously donated shopping vouchers to the value of R9000.00 for our winners. There will also be a unique floating mushroom trophy that will be passed from winner to winner every year.

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