All members of the public and media are invited to join Variety, the Children’s Charity and the many celebrities involved, to the official launch of their feel-good Hug-A-Thon campaign, taking place on Wednesday, 21st of March 2007 at Hillfox B&B Market in Roodepoort, Johannesburg, from 2pm to 3pm in their Entertainment Arena.
Variety Club took the decision to stage this event on the Public Holiday to ensure that the maximum number of people can attend and for them to also get the chance to meet the many celebrities that are giving up their valuable time to support this worthy cause, and to get that all important hug from their favourite celebrity!
This launch will be a fun-filled hour, with the public and media attending seeing these celebrities as they have never been seen before!
Once the formalities are out of the way; with Variety’s Executive Director, Toni Gomes giving the audience the vital details of this campaign, where the monies raised will go etc, the celebrities will then be introduced to the crowds and then the “serious business of training the celebrities will begin”.
There will be a “fitness coach” in attendance, who will then get the celebrities to do various warm-up exercises before teaching these celebrities “the serious business of how to hug correctly”. They will also be shown the various different kinds of hugs so that they are fully prepared when the members of the public approach them afterwards for their hugs.
Whilst this is taking place, staff members of Variety, The Children’s Charity will be selling the all-important Hug-A-Thon stickers for a mere R5 and the Hug-A-Thon T-Shirts for R100. If the public wish to get that all-important hug or photo opportunity with their favourite celebrity, one of these items will need to be purchased beforehand at the event.
Once the “celebrity fitness training session” is over, the public who have made these purchases will then have the chance to go and meet their favourite celebrity, get that hug, and then pass it on to others!
The media in attendance will also have ample photo and interview opportunities with these celebrities.
All the monies raised from these sales will go towards the all-important Variety Water Relief Campaign, which will ensure the supply of boreholes to schools in dire need of running water.
Another important part of the event will be the release of details of the television advertising campaign about to begin on national television. To support this, solo artist Shaun V – the voice behind the Hug-A-Thon campaign – will be singing at this event, live for the first time, his track “This Love Could Be” which is being used for this television campaign.
Shaun V and his songwriter, Benjamin Willem, have donated the rights of the song to Variety for the use of this campaign.
Details of various other events taking place nationwide during the months of March and April will also be made public at this event.
Public Holidays are fun days, so why not come along to Hillfox B&B Market for a great day out, have a chance to meet many celebrities, and support a great cause at the same time?
The Variety Hug-A-Thon Media Launch/Celebrity Fitness Training Session will be taking place immediately after Nadine has performed (she performs 1-2pm at the same Entertainment Area) at Hillfox B&B Market in Roodepoort, so why not come along earlier in the day to get a good seat, and see some top-quality South African Entertainment before this event takes place!
Celebrities already confirmed:
Shaun V (Solo Artist)
Bailey Schneider (94.7 Highveld Stereo DJ)
Kate Kearney (94.7 Highveld Stereeo DJ)
Julio Garcia (94.7 Highveld Stereo DJ)
Sibongile Mngoma (Singer)
Cindy Nell (Ex Miss South Africa)
Nathan Ro (Isidingo)
Brandon Auret (Isidingo)
Watershed (Rock Band)
Catherine Constantinides (Ex-Miss Earth SA – now runs Miss Earth SA Pageant)
Nancy Dos Reis (Current Miss Earth SA)
David Batzofin (Radio DJ)
Claire Rowlett (Barnyard Theatre Performer and Entertainment Editor for Joburg.co.za)
Nicol Sheriton (Dancer/Singer)
Fumani Shilubana (Theatre Actor)
Aubrey Mmakola (Generations)
Doctor Khasu-Nkatlo (Backstage, Thabang, Thabong)
Noxie Ledwaba (Backstage)
Nathalie vd Walt (7de Laan)
Kim Adams (Crux)
Carlo McFarlane (Villa Rosa)
Nonhle Msiza (Theatre Actress/Model)
Joy de Gee (DSTV Presenter/Model)
Clinton Welby-Cooke (Interational Dancer)
Molly Lekgetha (Soweto Story, Aint Misbehavin, Naledi Award Nominee)
Marissa Bosman (Begeertes)
Ricci Niekerk (Binnelanders)
Ammerancy Kidson (UK Actress)
Morne van Loggenberg (Kwêla Presenter)
Litch Lubke (Backstage)
Juanita vd Merwe (7de Laan)
Phemelo Motene (Generations, One Way)
Alta Kriel (KYKNET Continuity Presenter)
For further details of the campaign, contact Variety Children’s Charity (contact details alongside).