Why Was David Beckham At The Living Room?


During the second week of March 2018, social media was flooded with amateur photos of David Beckham hanging out at the Living Room in Maboneng and at the News Cafe in Sandton with Black Coffee… here’s why the international super star was here…

News Cafe, a South African franchise, iconic cocktail bar and market leader in catering to urban sophisticates for over two decades, is excited to announce their commercial partnership with the highly–anticipated Haig Club Clubman Single Grain Scotch Whisky. Responsible for remarkably shaping the cocktail bar category with award winning cocktails in South Africa, a resonating vibe and a truly premium experience, the partnership with Haig Club Clubman is a perfect fit for the retailer.

Designed to be different, HAIG CLUB Clubman is a Single Grain Scotch Whisky that has been taking the Scotch world by storm through its innovative, stand-out blue square bottle, partnership with global icon David Beckham and light, smooth taste. To celebrate the arrival of Haig Club Clubman to all News Cafe stores, the outlet hosted exclusive events at two of their landmark stores, Sandton and Woodmead last night. The launch was unforgettable, as David Beckham made an appearance at both events.

“We are extremely excited to be a launch partner of Haig Club Clubman in the South African market and we were honoured to host David Beckham at our launch events last night. The Haig Club Clubman brand brings with it an energy and style that matches perfectly with our brand.” said News Cafe brand manager, Varina Singh.

Guests were entertained at the event by the internationally renowned DJ, Black Coffee who performed at both venues. The multi award-winning musician had customers on their edge of their seats, as her performed for two full houses attended by high profile local guests including Chris Jatha; Nambitha Ben-Mazwi, Gemaen Taylor, DJ Zinhle & Shashi Naidoo.

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